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“It’s harder than ever to launch a collectables IP today.”: Magic Box’s Ben Harper on the heroic success of SuperZings

By | 2018-03-07T14:46:49+00:00 March 7th, 2018|Award Winners, New Brands, New Products|

Magic Box's UK and Ireland director, Ben Harper talks to ToyNews about the early launch success of the new collectable [...]

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“It’s harder than ever to launch a collectables IP today.”: Magic Box’s Ben Harper on the heroic success of SuperZings